Wound Management Forecast 2016 to 2026

The global annual market for products used in wound management is currently a behemoth of $20.2 billion. The wound management forecast to 2026 shows the global market hitting $38 billion as it grows in response to strong wound care demand.

The market is driven by inescapable demographics — an aging population, with dramatically increasing prevalence of obesity and diabetes leading to growth in the most expensive types of wounds, chronic wounds. The market is also growing as a result of advanced wound technologies that improving in their ability to shorten healing time, costs, or both.

Chronic wound remain a big focus, for good reasons. From our press release:

“Our recent research shows that chronic wounds, which have long been no secret to clinicians, epidemiologists, and product manufacturers as a growing health problem, are actually even more prevalent and costly than has been previously reported.”

Care of chronic wounds is a significant, global burden on healthcare systems. In the USA alone, it is estimated that at least 6.7 million people suffer with chronic wounds, requiring treatment in excess of $20-50 billion per year .

With many, many active companies in an industry that started hundreds of years ago, an almost continuous spectrum of products exists from low tech (gauze) to high tech (bioengineered skin):

      • traditional adhesive
      • traditional gauze
      • non-adherent
      • film
      • foam
      • hydrogel
      • hydrocolloid
      • alginate
      • antimicrobial
      • collagen
      • negative pressure wound therapy (NPWT)
      • bioengineered skin & skin substitution
      • growth factors

Growth in sales varies, with the lowest rates for traditional products and the highest rates generally for the advanced products. We say generally because, depending upon the product and the geographic location, sales growth rates can be considerable. The end result is that the makeup of the wound market will change from 2016 to 2026. See below:

Source: MedMarket Diligence, LLC; Report S254.

Put another way, some segments will gain share of the total wound market at the expense of others:

Source: MedMarket Diligence, LLC; Report #S254.

 

And considering geography, the wound care industry recognizes the major impact of China on future demand, eventually eclipsing U.S. sales:

USA vs. Asia/Pacific Wound Sales

Source: MedMarket Diligence, LLC; Report S254.

Companies

The wound care industry remains quite fragmented, with about eight companies holding leading market shares, but with possibly thousands of small cap companies around the world that are also manufacturing and marketing various wound care products. The Traditional Wound Care space remains attractive, in part since gauze dressings are relatively easy to manufacture and are also still the most commonly-used wound dressing.

2017 Worldwide Wound Management Market Shares

Source: MedMarket Diligence, LLC; Report S254.


The MedMarket Diligence Report #S254 is described in detail at link.

Separate size, growth and competitor data are presented for the U.S., rest of North America, Latin America, leading western European countries (specifically, United Kingdom, Germany, France, Italy, Spain), rest of Europe, Japan, Korea, rest of Asia/Pacific, and the Rest of World category. The report’s company profiles assess 92 leading and key emerging companies regarding current/projected products, technologies and positions in the advanced wound care market.

 

 

Country and Regional Variability in Growth of Wound Management Sales

The growth/volume distribution of wound care technologies.

As illustrated in a previous post, wound management products are a spectrum from the simple to the complex:

Source: MedMarket Diligence Report #S254.

Generally, the longer the product has been around (e.g., gauze), the less complex it is compared to emerging technologies…

…BUT simpler is easy to adopt and, with well established sales, growth on a percentage basis will be low (see area in red)..’

Generally, new technologies incorporate rarer materials, have more complex construction, and may cost considerably more…

…BUT complex technologies may be far more effective clinically than older technologies and may allow treatment where no older technology could, and with low initial sales (penetrated potential), growth on a percentage bases will be high (see area in green).

Country and Regional Variation in Growth Rates

While this size-to-growth dynamic exists for most product types, the dynamic varies from one geographic region to the next. The time point at which a particular product/technology starts to be more rapidly adopted — or the rate at which use of  established products are use starts to decline — can vary considerably from country to country.

As a result, there will be variability in sales growth rates for a product in one country/region versus another.

For example, the 2017 to 2026 compound annual growth rate in sales of Alginates in wound management range from a low of 5.3% in one country to a high of 24.3% in another country. (If you make alginates, in which country would YOU like to compete?)

Regionally, as in USA versus Europe versus Asia/Pacific, etc., there is less variation in growth rates for any given product in that region. For alginates:

  • country-to-country variation in CAGR: 19%
  • region-to-region variation in CAGR: 7.8%

In other words, the difference between the countries with the highest and lowest CAGRs for alginate sales is 19%, while the difference between regions shows one region with a 7.8% higher CAGR for alginates than the lowest growth region.

Source: MedMarket Diligence, LLC; Report #S254.

Before chasing after that high growth rate, it is important to know the underlying volume. (Sales of $1 in year 1 and $2 in year 2 is a 100% growth rate, but it’s absolute growth of only $1.)


See the full REPORT, “Wound Management to 2026” details or order online. Please also see the forecast and market share data available separately from the report.

 

USA slipping behind Asia/Pacific markets in wound care sales

We present data from our 2016 to 2026 forecast of the global market for wound management products. (Data available, full report this month.)

At a glimpse, you can see the overall trend in global wound management, including the relative size of each market. (The four regional sales charts are shown on the same scale to illustrate this.)  Most notably, the USA dominance of this global market is fading, as aggregate Asia/Pacific sales of all wound products will eclipse USA sales within the forecast period.

Wound Management Worldwide, 2016-2026, By Region

 

 

 

 

 


Source: MedMarket Diligence, LLC; Report #S254.

Looking at just the aggregate of all wound product types, Asia/Pacific relative sales are squeezing out shares in every other region.Source: MedMarket Diligence, LLC; Report #S254.

When we then look specifically at the USA versus Asia/Pacific, it illustrates that by 2020, Asia/Pacific’s sales of wound management products will eclipse those of the U.S., making it the largest regional wound management market.

Source: MedMarket Diligence, LLC; Report #S254.